About HCP

Home Comfort Press believes that all great products deserve to be set in the editorial spotlight, in magazines – online as well as offline. The media landscape is constantly changing and it is essential to move with the times. With 25 years of experience behind us, HCP is intimately familiar with the fields of living, lifestyle and food. But more important than what we know, is who we know. Because we have an extensive network and have personal contact with journalists, stylists and bloggers, we know exactly how to draw attention to your product at just the right moment.

We know better than anyone that daily activities take up a great deal of time within your organization and that PR is just one part of all of it. At HCP, PR is our key task and focus. We make it our business to take care of your PR activities, monitor the results and then translate them into clear and concise reports.

The power of free publicity

Results

A great publication in a (home and living) magazine. Interaction on an online forum. A review by a blogger. Product placement in a stylist photoshoot. These are the results we strive for. We believe in the power of free publicity and see a huge range of opportunities – both offline and online – for attracting an editorial focus on your product.

In the Media
"“Good PR means a product gets the media attention it deserves”"
Determine the message together

HCP's working method

PR is a tailor-made affair. Before we start, together with you, we examine the message and define the right target group. There are many ways to achieve an effective result. HCP has a wide array of PR tools that contribute to this: PR advice

  • Press mailings
  • Press events & press receptions
  • Press folders
  • Press trips
  • Content & editorials
  • Case studies
  • Media relations
  • Blogger campaigns
  • Social media
  • Editorial meetings
  • Mood board
  • Monitoring & reporting
Extensive network

Press contacts

A full mailing list with precisely the right contact persons is of course our starting point. The added value of Home Comfort Press is in its personal contacts with journalists, stylists, bloggers, etc. Thanks to our extensive network, we know exactly when to deliver relevant content.

To the Pressroom
THE TEAM

reliable partner

An enthusiastic team of dedicated PR professionals ensures that you’ll feel very much at home at Home Comfort Press. We are a trustworthy partner and see ourselves as your external colleague that provides informed PR advice and takes all PR activities off your hands.

Please contact us

Hanny

With over 25 years of experience in the world of PR, Hanny has seen it all before. With her passion for living and lifestyle, she is a genuine ambassador of the brands that HCP represents.

Natasja

As a junior PR adviser Natasja is full-time available for our clients and media contacts. She will explore the field of PR and use her enthusiasm, accuracy and penchant for everything that is ‘beautiful’.

Nicole

Nicole supports the HCP team as a back office employee. She processes all publications, provides press mailings and deals with daily business.

 

Claire

Our senior PR adviser at distance. Claire works on a free lance basis “fixed” for HCP from Munich. From a distance she assists and supports us with the development of PR plans and concepts for our clients.